I joined JET Charge at the tail end of the alpha build. The team had already done a tremendous job building out a tool that supported internal teams across the commissioning, maintenance, and support of EV chargers. They had a vision to bring this functionality to organisations and local governments as they have been electrifying their fleets.
It was a hard sell at first—only a few customers agreed to put their chargers on Illuminate and JET Charge was focused on installing EV chargers, not keeping them running. Over the course of a year, the team had grown the functionality of the platform and added a few top companies to the mix, including Woolworths and Engie. As feature requests poured in from all corners and diverted the team’s focus, Illuminate lingered in alpha longer than it should have.
When I joined, I immediately performed a review to understand the existing state. I worked with the PM to understand the vision which allowed me to identify key problem statements. From that, I developed personas to encapsulate the perspectives of our customers. While I identified 7 personas Illuminate was trying to connect with, there were 2 that stood out. Diligent Dan was the fleet operator who wanted to make sure their chargers were working and vehicles could drive their routes. Super Sue was our buyer persona. They were the sustainability manager whose job was to track the impact that fleet electrification had on their business’s ESG goals. These personas highlighted specific areas to focus on and were instrumental in moving forward.
Illuminate allows Diligent Dan to operate their EV fleet as effectively as possible.
As we narrowed in on solving specific problem statements, I knew that a key part of Illuminate’s success would be creating an experience that was cohesive, with clearly defined patterns and hierarchy. Over the course of 6 months, I worked closely with a junior designer and our frontend engineers to build out a tokenised design system and component library while delivering a beautifully reworked Illuminate.
We released continuously, first to staff and then to our alpha customers, ensuring each part of the transition met the objectives we had set out. As the project lead, I interfaced with engineering and product managers as well as the executive team to accelerate progress.
Consistent patterns across the home, site and device pages improve onboarding and build trust.
It was also during this time that the PM and I worked together to create the narrative around Illuminate, its unique capabilities, and why it was integral to JET Charge’s mission and vision. We defined a set of product principles to lean on and to keep us sharp as we moved towards release to general availability and the future.
As we tested during the final beta phase, Illuminate went through many quick iterations where I ensured each squad member was aligned as we gathered feedback, changed designs, and implemented them. With strong support from our team, we released Illuminate at the end of July 2025. Since then, we haven’t sat still—we’ve iterated on changes and released new functionality, including better dashboards, SLA management, and charger decommissioning features. Illuminate has become the go-to charger management platform for our biggest customers. On top of Woolworths, brands like IKEA, TGE, and AusPost along with local governments like the ACT and many individual councils use Illuminate to manage their growing charging networks.
Rebuilding Illuminate has reinvigorated our internal teams as well. It has supported our maintenance team so much that we’ve released JC Assist, a tiered maintenance offering, which is on track to hit over $1 million in recurring annual revenue within the first 3 months. It is clear that in its short time, Illuminate is a key enabler of JET Charge’s strategic direction, as a unique differentiator, in growing relationships and revenue from existing customers, and by reducing operating costs. In a recent board meeting, it became evident that, because of our work, Illuminate as an asset management platform is now years ahead of the rest of the Australian market.
Each month, Illuminate controls 2.5GWh across 85,000 sessions on 4,500 connected EV chargers and is set to scale well with continued growth.
Illuminate displays a list of chargers and their status in real time, making it easy for operators to find faults across their charging network.
Released in the November 2025 update, the session dashboard shows the session success rate trend and an interactive list of charge sessions.
The uptime dashboard displays uptime and connectivity trends, grouped by charger, along with associated fault and offline events.
Customers can easily onboard new colleagues and control access to specific sites and features.
I presented Illuminate at All Energy 2025 to prospects, contractors, and vendors.
